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		<title>Optrix-3D Bubbles</title>
		<link>http://toycommercial.com/site/2010/03/02/optrix-3d-bubbles/</link>
		<comments>http://toycommercial.com/site/2010/03/02/optrix-3d-bubbles/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 01:20:13 +0000</pubDate>
		<dc:creator>scott</dc:creator>
				<category><![CDATA[Project Closeups]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=910</guid>
		<description><![CDATA[Optrix 3D Bubbles Steam worked with Ad Agency Free Fall Films to produce this commercial for Imperial Toys. Optrix is a 3D bubble Toy that makes cool images appear from the highlights of blown bubbles. This spot was shot on the Canon 5d Mark II, edited in Final Cut Pro and finished in Adobe After [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Optrix 3D Bubbles</span></strong></p>
<p><a href="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg"></a>Steam worked with Ad Agency Free Fall Films to produce this commercial for Imperial Toys. Optrix is a 3D bubble Toy that makes cool images appear from the highlights of blown bubbles. This spot was shot on the Canon 5d Mark II, edited in Final Cut Pro and finished in Adobe After Effects. This spot was shot entirely on stage.</p>
<p><a title="Vimeo Link" href="http://vimeo.com/9842085" target="_blank">[CLICK ON VIMEO LINK FOR HD VIDEO]</a></p>
<p>Credits:<br />
Agency Creative Directors: Lynn Luckoff, Scott Bryant<br />
Agency Producer: Karen Dixon<br />
Director:Scott Bryant<br />
Music Composition: Mike Greene<br />
Post Graphics and Editorial: Scott Bryant<br />
Line Producer: Fatima Martins<br />
Cinematographer: Carlos Montaner</p>
<p>Client: Imperial Toys<br />
Agency: Free Fall Films<br />
Production Company: STEAM<br />
Post Editorial and Graphics: STEAM</p>
<p><a href="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg"><img title="Optrix-01" src="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg" alt="Optrix 3D Bubbles" width="333" height="250" /></a></p>
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		<title>MGA Entertainment</title>
		<link>http://toycommercial.com/site/2009/12/03/mga-entertainment-2/</link>
		<comments>http://toycommercial.com/site/2009/12/03/mga-entertainment-2/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:31:28 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Client Closeup]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=758</guid>
		<description><![CDATA[]]></description>
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		<title>BritePack</title>
		<link>http://toycommercial.com/site/2009/12/03/tomorrows-toys/</link>
		<comments>http://toycommercial.com/site/2009/12/03/tomorrows-toys/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:31:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Client Closeup]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=759</guid>
		<description><![CDATA[Tomorrow&#8217;s Toys: BritePack Steam worked with the startup company Tomorrow&#8217;s Toys to create this commercial for the new line of safe to wear kids backpacks.  Britepack integrates chasing LED light that activate with body movement. The spot was shot entirely on green screen on stage and later composited with virtual backgrounds [CLICK ON VIMEO LINK [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Tomorrow&#8217;s Toys: BritePack</span></strong></p>
<p><a href="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg"></a>Steam worked with the startup company Tomorrow&#8217;s Toys to create this commercial for the new line of safe to wear kids backpacks.  Britepack integrates chasing LED light that activate with body movement. The spot was shot entirely on green screen on stage and later composited with virtual backgrounds</p>
<p><a href="http://vimeo.com/7965257" target="_blank">[CLICK ON VIMEO LINK FOR HD VIDEO]</a></p>
<p>Credits:</p>
<p>Agency Creative Directors:  Scott Bryant<br />
Director:Scott Bryant<br />
Post Graphics and Editorial: Scott Bryant<br />
Line Producer: Fatima Martins</p>
<p>Client: Tomorrow&#8217;s Toys<br />
Agency: STEAM<br />
Production Company: STEAM<br />
Post Editorial and Graphics: STEAM</p>
<p><img title="BritePack" src="http://toycommercial.com/site/wp-content/uploads/2009/04/4.3fullImage_057.jpg" alt="Optrix 3D Bubbles" width="333" height="250" /></p>
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		<title>Milton Bradely</title>
		<link>http://toycommercial.com/site/2009/12/03/milton-bradely/</link>
		<comments>http://toycommercial.com/site/2009/12/03/milton-bradely/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:20:42 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Client Closeup]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=760</guid>
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		<title>Mattel Toys</title>
		<link>http://toycommercial.com/site/2009/12/03/mattel-toys/</link>
		<comments>http://toycommercial.com/site/2009/12/03/mattel-toys/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:18:43 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Client Closeup]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=756</guid>
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		<title>2009 Creative Arts Primetime Emmy Awards Opening</title>
		<link>http://toycommercial.com/site/2009/12/03/emmy/</link>
		<comments>http://toycommercial.com/site/2009/12/03/emmy/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:05:37 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Project Closeups]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=739</guid>
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		<title>Chaotic Trading Cards</title>
		<link>http://toycommercial.com/site/2009/12/03/chaotic-trading-cards/</link>
		<comments>http://toycommercial.com/site/2009/12/03/chaotic-trading-cards/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:01:41 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Project Closeups]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=745</guid>
		<description><![CDATA[Chaotic Trading Cards STEAM worked with Silo Films and The Rotter Group to create this heavily dynamic and stylized toy commercial for this trading card brand. All live action footage was shot entirely on green screen and then composited along with CGI and motion graphics to create this exiting spot. All live action footage was [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Chaotic Trading Cards</span></strong></p>
<p><a href="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg"></a>STEAM worked with Silo Films and The Rotter Group to create this heavily dynamic and stylized toy commercial for this trading card brand. All live action footage was shot entirely on green screen and then composited along with CGI and motion graphics to create this exiting spot.<br />
All live action footage was shot using the Canon 5D Mark II<br />
<a href="http://vimeo.com/7965862" target="_blank">[CLICK ON VIMEO LINK FOR HD VIDEO]</a></p>
<p>Credits:</p>
<p>Creative Director: Julius Weil,</p>
<p>Director: Luis Ruiz,</p>
<p>Agency Head: Steven Rotter,</p>
<p>Designer: Scott Bryant</p>
<p><img title="Chaotic Trading Cards" src="http://toycommercial.com/site/wp-content/uploads/2009/04/4.3fullImage_035.jpg" alt="Optrix 3D Bubbles" width="333" height="250" /></p>
]]></content:encoded>
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		<item>
		<title>QX3 Computer Microscope</title>
		<link>http://toycommercial.com/site/2009/12/03/qx3-computer-microscope/</link>
		<comments>http://toycommercial.com/site/2009/12/03/qx3-computer-microscope/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:01:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Project Closeups]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=743</guid>
		<description><![CDATA[Intel Play: QX3 Computer Microscope STEAM Worked with Mattel and Intel&#8217;s Toy division in conjunction with Green Dot films to create the dynamic visual style for this USB microscope toy. Directed by Mark Reber, this spot had a constant flow of motion from scene to scene using virtual zooms and carefully matched action shots. . [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Intel Play: QX3 Computer Microscope</span></strong></p>
<p><a href="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg"></a>STEAM Worked with Mattel and Intel&#8217;s Toy division in conjunction with Green Dot films to create the dynamic visual style for this USB microscope toy. Directed by Mark Reber, this spot had a constant flow of motion from scene to scene using virtual zooms and carefully matched action shots.</p>
<p>.</p>
<p>.</p>
<p><a href="http://vimeo.com/7965106" target="_blank">[CLICK ON VIMEO LINK FOR HD VIDEO]</a></p>
<p>Credits:<br />
Director:Mark Reber</p>
<p>Client: Mattel</p>
<p>Agency: Free Fall Films</p>
<p>Post Editorial and Graphics: STEAM</p>
<p><img title="Intel Play QX3" src="http://toycommercial.com/site/wp-content/uploads/2009/04/4.3fullImage_025.jpg" alt="Optrix 3D Bubbles" width="333" height="250" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Walmart Has Barbie</title>
		<link>http://toycommercial.com/site/2009/12/03/walmart-has-barbie/</link>
		<comments>http://toycommercial.com/site/2009/12/03/walmart-has-barbie/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 19:00:31 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Project Closeups]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=740</guid>
		<description><![CDATA[Mattel: Walmart has Barbie Steam worked directly with Mattel Toys to create a spot that promoted that Walmart was the home where Barbie lived. Steam Produced and shot this spot one day. Post was completed a few days later. . . . [CLICK ON VIMEO LINK FOR HD VIDEO] Credits: Director: Scott Bryant, Tony Molenda [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Mattel: Walmart has Barbie</span></strong></p>
<p><a href="http://toycommercial.com/site/wp-content/uploads/2010/03/Optrix-01.jpg"></a>Steam worked directly with Mattel Toys to create a spot that promoted that Walmart was the home where Barbie lived. Steam Produced and shot this spot one day. Post was completed a few days later.</p>
<p>.</p>
<p>.</p>
<p>.</p>
<p><a href="http://vimeo.com/7965624" target="_blank">[CLICK ON VIMEO LINK FOR HD VIDEO]</a></p>
<p>Credits:<br />
Director: Scott Bryant, Tony Molenda<br />
Post Graphics and Editorial: Scott Bryant, Tony Molenda<br />
Line Producer: Marcy Frey<br />
Cinematographer: Scott Bryant</p>
<p>Client: Mattel<br />
Agency: Mattel CAS<br />
Production Company: STEAM<br />
Post Editorial and Graphics: STEAM</p>
<p><img title="Walmart" src="http://toycommercial.com/site/wp-content/uploads/2009/10/4.3fullImage_048.jpg" alt="Optrix 3D Bubbles" width="333" height="250" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Vampire Hunter</title>
		<link>http://toycommercial.com/site/2009/12/03/vampire-hunter/</link>
		<comments>http://toycommercial.com/site/2009/12/03/vampire-hunter/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 18:59:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Project Closeups]]></category>

		<guid isPermaLink="false">http://toycommercial.com/site/?p=737</guid>
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