Steam understands the toy industry, and is sensitive to its client’s time and budgetary needs. Remember, each shot makes a statement. And our goal is to make each statement about your product lead to sales. Having an exciting, targeted and communicative toy branding spot is a critical component to any marketing campaign.

The Creative Roadmap

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It’s important to craft a branding campaign that really communicates, our toy spots are meticulously produced and designed for maximum visual impact, but that only half of the battle.. We work with our clients to create toy branding that is clear and communicates the best features and selling points of each toy brand. We strive to create branding that is memorable on all fronts.

Storyboards

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Storyboarding is one of the first steps in getting a story on the screen.   Steam works with each client to understand the exact message they want consumers to see about the toy.  Steam adds value by making suggestions – both graphically and with targeted messaging – to help build a successful storyboard.  Toys are very visual, and need to be seen in action.  Having Steam create detailed storyboards allows our clients to be more involved creatively, sooner in the process.

Production

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Steam has over fifteen years of experience in toy commercial production. Not only do we handle your branding, but the entire filming and post production process. We work with the top Writers, Directors, Cameramen and Editors in the business. We also handle all music scoring as well as custom lyrics writing.

Post-Production

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Now that production is complete, Steam begins to edit and polish the commercial to the client’s exact need.  Handled entirely in-house, Steam uses the latest in HD technology to handle the creative control needed to complete each project as a complete package – saving the client time and money.  Steam delivers the final production in any format needed, including creation of spot versions for international distribution to foreign markets. Our delivery formats include D1 and HD digital Videotape, DVD, CD as well as Internet ready streaming formats.  Steam also can produce interactive DVD’s to showcase spots at Toy Fair and other corporate venues.