Tomorrow’s Toys: BritePack
Steam worked with the startup company Tomorrow’s Toys to create this commercial for the new line of safe to wear kids backpacks. Britepack integrates chasing LED light that activate with body movement. The spot was shot entirely on green screen on stage and later composited with virtual backgrounds
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Credits:
Agency Creative Directors: Scott Bryant
Director:Scott Bryant
Post Graphics and Editorial: Scott Bryant
Line Producer: Fatima Martins
Client: Tomorrow’s Toys
Agency: STEAM
Production Company: STEAM
Post Editorial and Graphics: STEAM
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